"Mamta Jisko Kuch Nahin Jamta"

Voice Of Mamta

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Welcome to The Voice of Mamta

I’m Mamta Narula, a passionate entrepreneur, event organizer, radio jockey, master of ceremonies, and the Founder and CEO of Ultimate Media. I’ve made it my mission to create extraordinary experiences that connect, inspire, and celebrate the vibrant South Asian community From hosting iconic events like the Asian American Heritage Festival to leading marketing campaigns that amplify brands, I bring energy, creativity, and purpose to everything I do.

Whether I’m organizing events, promoting businesses, or sharing stories, my goal is to make every moment meaningful. I invite you to explore my diverse journey and discover how I can help turn your vision into reality.

Bringing Bollywood to the Airwaves

Since 1998, I’ve had the privilege of being a prominent Radio Jockey (RJ) on EBC Radio, where I’ve built a strong connection with my listeners and gained a dedicated fan following. My shows, centered around the vibrant world of Bollywood, have been a platform for me to engage with the South Asian community, sharing music, stories, and entertainment. I am known for my flair and gregarious on-air personality, and I love making every show an interactive and enjoyable experience for my audience. My tagline, "Mamta Jisko Kuch Nahin Jamta," reflects my spirited approach to radio—where nothing is off-limits, and every moment is packed with energy.

Bringing South Asian brands to the US Market

As the founder and CEO of Ultimate Media, I bring over two decades of experience in marketing, event management, and public relations, with a strong focus on helping businesses connect with the South Asian diaspora in North America. My deep understanding of this vibrant community and its cultural nuances has allowed me to design tailored strategies and execute impactful campaigns for over 50 high-profile clients across various industries, including U.S., UAE, and India-based real estate developers.

From exclusive property showcases to large-scale community events, I have led Ultimate Media in organizing over 100 events across 20 cities, generating measurable results and building meaningful connections for our clients. By combining strategic planning, cultural insight, and an extensive network, I help businesses and developers bridge cultural gaps, maximize visibility, and achieve measurable success in reaching the South Asian market.

Uniting the Community Through Dance, Cuisine, and Culture

As the organizer of the Asian American Heritage Festival, I am thrilled to lead one of the region’s most celebrated cultural events, drawing over 10,000 attendees annually. This dynamic festival is a showcase of the vibrant traditions of the Asian American community, featuring dazzling performances by students from renowned Asian dance academies that captivate audiences with their energy and artistry. Over the years, we’ve been honored to host several Bollywood icons, who have drawn immense crowds and added star power to the celebration.

The festival also boasts the support of prominent corporate sponsors who share our vision of celebrating diversity and fostering community connections. The Asian American Heritage Festival is more than an event—it’s a bridge that unites traditions, businesses, and communities, showcasing the best of what our culture has to offer.

The Stage is my Home
I have had the honor of serving as a master of ceremonies for some of the most iconic celebrations across the United States. Each year, I proudly host the India Day Parade in New York City—the largest Indian parade in the U.S.—celebrating India’s independence with grandeur and unity. Beyond this, my journey has taken me across the country, hosting dazzling galas, private celebrations, and unforgettable Bollywood shows and concerts.
Whether it’s igniting the spirit of a cultural gathering or adding a personal touch to an intimate event, I am passionate about creating memorable experiences that leave a lasting impression.
Wearing the Corporate Hat
With over 27 years of experience in financial services and technology fields, I have built a career leading large-scale technology projects and bringing diverse teams together to achieve common goals. I’ve held senior program management roles at companies like JPMorgan Chase, Bank of America, Merrill Lynch, and Johnson & Johnson, where I managed complex technology programs that required collaboration across global teams.

I’ve also worked with technology startups where I managed product deployments, drove new business opportunities, and helped the businesses hit key growth milestones. My strength lies in understanding people and getting the best out of them to guide teams to success.